Digital signage plays a key role as brands search for new ways to create safe, engaging experiences as businesses open up. From eye-catching, dynamic displays to social distance and safety cues, digital signage projectors are a useful tool to deliver helpful, larger-than-life content while optimizing existing spaces.
“As businesses and educators look forward to the return of customers and students, creating safe in-person experiences is top of mind,” said Remi Del Mar, product manager, Epson America, Inc. “The flexibility and creative features digital signage solutions offer makes it easy for businesses to display informative, eye-catching content to engage audiences while keeping everyone at a safe distance.”
From compact and ultra-short throw PowerLite® solutions to the unique spotlight form factor of LightScene®, Epson offers a range of powerful, flexible digital signage projectors that deliver sharp, true-to-life images for small or large applications. Powered by a virtually maintenance-free, 20,000-hour laser light source with no lamps to replace,1 Epson’s expansive signage lineup comes with a suite of innovative software tools for content management and remote control, enabling users to create environments that can enhance customer service, improve operational efficiency, deliver impromptu wayfinding, and much more.
As business and schools open their doors, Epson offers four helpful tips for using digital signage to make customers and students feel welcome and safe:
1. Immersive Flight Trackers
After more than a year of being grounded, consumers are taking off for new destinations. Once passengers complete check-in and security, navigating the flight information display is the next feat before stepping on the plane. Instead of crowding around flat screens to check flight details, a single digital signage projector can deliver an enlarged image to help maintain social distance protocol. A cost-effective display solution, digital signage projectors allow airports to customize flight display sites in real time with eye-catching content for seasonal displays or informative purposes.
2. Captivating Classroom Displays
Education staff is preparing for students to return for hybrid learning. In addition to in-class safety measures, educators must captivate students after months spent out of the classroom. Integrating digital signage offers the ability to easily upload customized content, add inspirational quotes or graphics related to a day’s lesson to generate excitement, and entice students for a day of learning. Once the day is done, educators can turn the projector off to get valuable classroom space returned.
3. Dynamic Retail Store Fronts
After a satisfying spring cleaning of organizing closets and donating clothes, it’s time for a shopping spree to update wardrobes with the latest trends. Retailers looking to stand out from the crowd can entice customers with engaging projection on storefronts, communicating directly with passersby to showcase new arrivals, bestsellers, and hot deals. With the ability to transform virtually any surface, shape, or material – from a glass window to a plastic mannequin – retailers can leverage digital signage projectors to display different garment patterns and colors or product background information to entice shoppers.
4. Streamline Tradeshow Safety
Industries planning for in-person tradeshows must consider how to control the crowd. Existing spaces can be optimized with wayfinding and directional cues to help create a safe experience for show attendees. Digital signage projectors offer large, easy-to-read images ideal for communicating social distance rules, speaker presentation times, and breakout session locations. Plus, with flexible placement, an array of connectivity options, and remote control and monitoring tools, digital signage projectors make it easy to create an inviting, safe show for all who attend.
“There are a multitude of ways to leverage digital signage to make it easier for businesses and schools working in today’s environment. It just takes a bit of creative thinking and the right tools,” concluded Del Mar.
1 No required maintenance for the light source for up to 20,000 hours. Approximate time until brightness decreases 50% from first usage. Measured by acceleration test assuming use of 0.04 – 0.20 mg/m3 of particulate matter. Time varies depending on usage conditions and environment. Replacement of parts other than the light source may be required in a shorter period.
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