Ricoh Americas Corporation announced that Graphic Partners, an Illinois-based commercial and digital print provider, has chosen the RICOH Pro C9100 digital print platform to provide a new style of application to its customers, creating a market niche for themselves and helping customers’ applications stand out. Upon recognizing the variable data printing (VDP) and long-sheet capabilities this platform delivers, Graphic Partners moved quickly to leverage it for short and long VDP runs – addressing demands from their marketing savvy customer base.
“Ricoh gave us the technology we needed to serve our clients better, rather than just trying to sell us a box,” said Kirk Larsen, Partner, Graphic Partners. “Their team understands the importance of innovation, especially in the commercial print space. Many times, customers don’t know what options they have until they’re presented to them. Working with Ricoh to add long-sheet technology has given our sales people something new and exciting to talk about with our customers.”
Graphic Partners has been in business for more than 100 years and has been blazing trails in digital printing since 1988. Priding themselves on providing print solutions personalized for customers’ needs and the strong customer relationships they forge, the company is always looking for new and innovative ways to serve customers. To that end, Graphic Partners keeps tabs on the latest technologies and their capabilities, ready for opportunities to create something never-before-seen. Since installing the RICOH Pro C9100, the company has leveraged the device’s ability to print six pages duplex to develop creative new kinds of collateral that are proving a hot commodity for customers. Additionally, Graphic Partners has seen increases in efficiency and information flow, helping them to complete more work more quickly and seamlessly adapt to various customer requirements.
With speeds of up to 110 pages per minute (ppm) and the ability to print on media up to 400 gsm, the RICOH Pro C9100 delivers high-quality output, increased productivity and reliability at prices much lower than what is generally available. In a market previously limited to more expensive offerings, the RICOH Pro C9100 enables companies like Graphic Partners to pursue new applications and decrease turnaround times.
“Our relationship with Graphic Partners is the perfect combination of innovative technologies and creative ideas,” said John Fulena, Vice President, Production Printing Business Group, Ricoh Americas Corporation. “At Ricoh, we place a premium on innovation. It’s what drove us to release the RICOH Pro C9100 series in the first place. So seeing Graphic Partners build on that innovation and find new and exciting ways to serve their customers is truly inspiring to us.”
