Halco Lighting Technologies, makers of LED Lamps, Luminaires, and traditional Lamps, announces a new brand identity campaign for J&J Electronics, LLC, a leading manufacturer of Pool, Spa, and Fountain lighting products. The purchase of J&J Electronics, based in Irvine, California, was completed in November 2016 by Halco Lighting Technologies.
Now the company is ready to unveil its new identity for J&J Electronics with a fresh new look that ties the J&J Electronics company to its parent, Halco Lighting Technologies.
“The timing of the new identity program couldn’t be better for both Halco and J&J,” said Fawaz Khalil, president and chief executive officer of Halco Lighting Technologies. “As the final milestone of our successful integration of J&J Electronics into our family, soon customers will see the company’s identity enhanced with the Halco name association.”
While the new identity gives J&J a new corporate logo facelift, it will continue to maintain and market its popular brand names, such as ColorSplash®, PureWhite®, ColorCHOICE™, and ColorGlo™. “The product brand names are important to the company’s history, but more importantly to our customers,” stated Samir Shah, new general manager and vice president at J&J Electronics. “These brand names are as recognizable to our customer base as our company name itself,” he noted.
J&J Electronics will begin using the new brand identity and logo immediately in business communications, and will roll out new marketing collateral and electronic media throughout the balance of the year.
For more information, visitwww.halcolighting.com and follow Halco on Twitter, Facebook and LinkedIn.
