Jim Hingst writes: “What customer doesn’t want his job yesterday? And of course, the customer is always right. So why not give them what they want?
“Your natural inclination is to print the job, laminate it, install the graphics and get paid. It makes good business sense, because if you don’t do it, your competitor will.
“I’m going to tell you why this is not the right thing to do. It’s probably not what you want to hear, but please hear me out. I understand rush jobs, but I’ve learned that, if you don’t cure the solvents before you laminate the print and before you install the graphics, you could be asking for trouble.”
To read more, check out this “Hingst’s Sign Post” blog post.
