The Alabama-based outdoor advertising company Durden Outdoor has created a three-sided billboard structure in Eufaula, Alabama. Resembling a lighthouse, the structure is anchored by a 19mm twelve-foot-by-twenty-four foot digital billboard manufactured by Watchfire Digital Outdoor. The digital billboard is flanked by two static billboards.
Located on Highway 431, this installation is the county’s first digital billboard and was specially designed to pay homage to Lake Eufaula and the area’s historic roots. The intersection is close to the town’s main shopping area, with approximately 35,000 vehicles passing by it each day.
The new billboard features various advertisers, including insurance agents, utility companies, automobile dealerships, a local church, and the regional hospital.
Durden Outdoor previously imported its digital billboards from overseas, but this meant high shipping costs, a significant delay between purchase and delivery, and the cost and logistics involved in transporting boards to installation sites. Durden Outdoor also had to assemble boards upon arrival because imported boards are shipped in multiple pieces. For this installation, the company made the switch to Watchfire, which resulted in cost-savings and an easier process.
“Because Watchfire boards are made in the United States, delivery and installation are much more cost-effective and efficient,” says Bill Durden, vice president and creative director of Durden Outdoor. “Eliminating shipping cut the time between purchase and delivery in half. Also, the quality of the board has been outstanding. We absolutely will choose Watchfire for our next digital billboard.”
