Holt Renfrew, a chain of high-end Canadian department stores specializing in select luxury brands and designer boutiques, has partnered with Gridcast Media, a Canadian visual communications consulting firm, to create one of the largest indoor LED display implementations within the Canadian retail industry.
Gridcast Media partnered with NanoLumens, an award-winning leader in custom LED display technology, and Dot2Dot, exclusive Canadian distributor of the Scala Content Management software, to design and develop this “one-of-a-kind” digital canvas for Holt Renfrew. The façade reflects the unique architectural styling envisioned in the re-design of the Yorkdale store. Gridcast’s vision for the project was to create a living architectural piece.
The new LED display stands at the front of Holt Renfrew’s re-designed store in Yorkdale Mall and features six 29-foot-tall by 4-foot-wide panels displaying the latest fashion trends in dynamic imagery to wow passers-by and to welcome them into the store. The layout design provides Holt Renfrew with a creative platform to display digital content on each individual column or content spanning across the entire façade. The displays feature a sharp 6 mm pixel pitch to give people outside and inside of the store a sharp, crisp image. The entire display features over 1.5 million LED packages.
