HP proves that the digital arts industry still has the ability to surprise and invent with the introduction of a unique, first-of-its-kind customizable wallcovering. HP PVC-free Durable Smooth Wall Paper is the only product in the industry that is Type II compliant after being printed with HP Latex Inks with no need for lamination. This product was developed for use in commercial and residential environments that are subject to wear and tear such as hotels, apartment and office buildings, schools, residences, and more.
Unlike similar products, HP’s new wall paper provides durability without the need for a protective top coat, helping to save time and money.
HP is taking advantage of the many opportunities offered by the growing décor industry, especially the DIY segment. HP PVC-free Durable Smooth Wall Paper allows everyone to be a designer. Creating a dramatic personalized space no longer requires an expert eye or a hefty disposable income. Living and work spaces are being transformed into works of art that reflect the customer’s interest, taste, and lifestyle. Office lobbies can be transformed with a dramatic floor-to-ceiling mural showcasing the company’s product; restaurants can print their own photos and graphics to set the right mood; retail stores can create wall art that strengthens their brand. These are all examples of the creative power of this unique new product.
“The image quality has been great,” says Michael Basch, president of Advanced Color Imaging, who recently completed six residential projects using HP PVC-free Durable Smooth Wall Paper. “The installation process went smoothly and it was easy to install without any shrinkage. Everyone has been very impressed with the durability. Having Type II durability is extremely important.
“Our customers really like not having to liquid laminate, as liquid laminates often cause wall papers to shrink and make the wall paper more glossy which customers don’t like.”
Wallcoverings produced with HP PVC-free Durable Smooth Wall Paper are odorless and mold and mildew resistant. HP PVC-free Durable Smooth Wall Paper and prints with HP Latex Inks carry multiple environmental credentials—FSC®-certified and REACH-complaint wall paper; prints with HP Latex Inks are UL GREENGUARD GOLD Certified. HP PVC-free Durable Smooth Wall Paper works with common primers, pastes, finishing, and installation methods, and prints with HP Latex Inks are scrub and scratch resistant with no need for a top coat.
Engineered with ColorPRO Technology to deliver professional quality and striking results, this state-of-the-art digital wall decoration solution from HP delivers color excellence, durability, and best-in-class quality results. The product is 17-mil thick, weighs 290 g/m2, and is available in 42- and 54-inch widths.
For more information, and to find a reseller near you, contact HP’s licensing partner, Brand Management Group, at 888/893-4668 or visit www.HPLFMedia.com.
