Managing content for multiple channels is the key to a future of growth and profitability, according to IDEAlliance, which is co-locating its multi-faceted educational program on the show floor at PRINT 13, September 8-12, at McCormick Place in Chicago, Illinois. Among the highlights will be: the 2013 Spectrum Conference and the IDEAlliance Workflow Pavilion; which will hold an Integrated Media Workflow Lab; the Printing Standards Forum; the G7 Summit; New Technology Demos; and the IDEAlliance VIP Reception.
At PRINT 13, with co-located CPP EXPO, IDEAlliance will present best practices and critical technologies to effectively create, manage, and distribute content for multi-channel media production and distribution. “Growth for today’s print service providers requires a workflow that supports multiple channels and platforms,” said IDEAlliance Executive Vice President, Steve Bonoff. “The IDEAlliance Workflow Pavilion at PRINT 13 will offer expert presentations, interactive forums, and demonstrations of technologies and best practices required to meet the needs of today’s brand owners.”
“IDEAlliance has been at the forefront of information technology and publishing for decades,” said Graphic Arts Show Company (GASC) President Ralph Nappi. “We welcome the vast technical knowledge and skills their co-located program brings to PRINT 13.”
The Integrated Media Workflow Lab will explore creating and managing media for multiple channels through six identifying stations: Creation; Ingestion; Production; Transformation; Distribution; and Engagement.
In addition, the Workflow Pavilion will host a series of events beginning September 8 with the G7 Summit, “G7 Process Control: The Key to Multi-Channel Color Consistency.”
On September 9 the Printing Standards Forum, “Establishing a Quality Baseline with Print Standards,” will precede the IDEAlliance VIP Reception “A Celebration of Success.”
September 10 will see the Spectrum Summit “Content Integration: Bridging Print & Digital.”
Technology Demonstrations of “Innovating Tools and Technology Highlights” will be held September 11, while September 12 will be reserved for networking at the Workflow Pavilion.
IDEAlliance will also provide content for nine PRINT 13 seminars. Sessions include:
+ “Direct Mail Intel: Best Practices, USPS Trends & Topics”
+ “Responsive Design Revealed: Flexible Content Creation for Multi-Channel Publishing”
+ “Workflow Design: Print Publications for Mobile Delivery”
+ “Breaking Barriers: Selling High-Value Digital Print”
+ “Piloting Brand Color through the Media Supply Chain”
+ “Lights Out Automation: ‘How-to’ Success Strategies, Tactics, & Tips”
+ “G7 Qualified? Sell the Benefits to Boost Your Bottom Line”
+ “Niche-Focused Sales & Marketing”
+ “Printer Strategies for Global Company Clients”
For more information about IDEAlliance and its co-located program and events at PRINT 13, go to: www.idealliance.org/workflow-at-print13.
For more information about PRINT 13 and to register, visit: www.print2013.com.
