ikeGPS Limited is experiencing significant growth within the sign and banner industry, a 2015 estimated $1B market in the United States. Spike, the world’s first laser accurate Smartphone measurement solution, allows a user to capture the height, width, and area of a building or its features simply by capturing a photo with a Smartphone or Tablet. Since the commercial launch of ikeGPS’ Spike product in late 2014, Spike has already been adopted by more than 100 franchise and independent sign companies.
Signage professionals are deploying Spike to dramatically speed up the capture of measurements for the placement of a new sign or to replace an existing sign, especially in locations that can traditionally only be accessed by ladders, scaffolding, or aerial lift trucks. Sign companies find Spike particularly beneficial during the initial site survey, for creating estimates, designing proofs, submitting permits, and assigning installation work orders.
Kyle Freeman, Production & Estimating manager of Lightning Quick Signs based in Waveland, Mississippi, says “We found Spike while looking for a way to survey customer locations for signage without sending bucket trucks, cranes and costly labor just to measure a potential customer’s location. Now our sales staff can easily take a photo, bring the tablet with the photo back to the office, and then we have everything we need. Spike paid for itself in less than one month.”
ikeGPS continues to deepen its engagement in this market. The company is a preferred partner of Signworld, a commercial sign organization comprised of over 260 sign company owners. ikeGPS will be exhibiting at Signworld’s annual trade show taking place March 26-29 in Las Vegas, Nevada.
ikeGPS is a member of the International Sign Association (ISA), a 2300-member trade association whose members represent manufacturers, users, and suppliers of on-premise signs and other visual communications products within the United States and 54 countries around the world. ikeGPS will be exhibiting and demonstrating Spike at ISA’s International Sign Expo, April 9-11, 2015 in Las Vegas, Nevada, which is expected to draw over 21,000 attendees.
ikeGPS is also a member of the Specialty Graphic Imaging Association (SGIA), the international association supporting the leaders of the digital and screen print community. The SGIA Expo takes place in the second half of 2015 in Atlanta, Georgia, where ikeGPS will be exhibiting.
“Spike is being adopted by different industry segments, but the sign industry in particular is very exciting,” says ikeGPS Chief Marketing Officer Jeff Ross. “Spike’s ROI is incredibly strong for a signage professional looking for a faster, safer, and more effective way to conduct site surveys and prepare estimates for customers. International airports, shopping malls, and conventions centers are also adopting Spike for signage and advertising purposes. ikeGPS has only scratched the surface for Spike’s potential within the signage market.”
