The International Sign Association’s Sign Industry Quarterly Economic Report, formerly known as the ISA Sign Industry Market Monitor, shows favorable conditions for large format printers, dynamic digital signage, electric signage, and wayfinding signage in 2015.
The report, which covers the Fourth Quarter of 2014 and looks ahead to 2015, assesses key drivers to compile data that anticipates changes in the market. The Economic Report, which was prepared in December using Fourth Quarter data, is sponsored by the National Association of Sign Supply Distributors (NASSD).
The outlook for wayfinding signage and electric signage has improved over the Third Quarter report. While the outlook for large format printers and dynamic digital signage has weakened slightly from the last quarterly report, both categories still expect significant growth in the coming year. All four categories expect better-than-average growth in 2015, according to the report.
Some highlights:
• In 2015, total and traditional manufacturing should see similar growth to 2014, but growth in high-tech manufacturing is set to ramp up. Total US manufacturing is forecast to grow 3.6 percent in 2014 and 3.3 percent in 2015.
• Management and technical support revenue will lead the growth within digital signage service sectors and increase the share of overall revenue from below 58 percent in 2012 to 60 percent in 2017.
The report, compiled by IHS and Vandiver Associates, analyzes each segment of the market upstream and downstream to allow users to stay current with evolving business conditions.
Those interested in learning more about the ISA Sign Industry Quarterly Economic Report and what it shows for 2015 can participate in a free WebEx hosted by IHS at 2 p.m. ET Thursday, January 15. Learn more at www.signs.org/webinars.
The report is free for ISA, ISA Affiliated Association and NASSD members. Non-members may purchase it for $1,000 per forecast or $3,500 for all four quarterly forecasts. This research tool can be accessed at www.signs.org/quarterlyreport.
