The International Sign Association’s Sign Industry Quarterly Economic Report continues to show both the overall U.S. economy and the sign industry weathering the turbulent economic conditions. The sign industry is poised to continue growing at a rate above average, though a slight dip in growth is expected in the remainder of 2015.
The ISA Sign Industry Quarterly Economic Report covers the third quarter of 2015 and forecasts into 2017. It assesses four segments-printing, digital signage, electric signage and wayfinding-and related economic factors. In general, it shows growth for both the U.S. and global economies.
The Economic Report, which was prepared in September, is sponsored by the National Association of Sign Supply Distributors (NASSD).
Other highlights:
- Suppliers to the static side of the industry should rebound from the downturn in 2015 and see favorable conditions in 2016 and 2017, which will then likely continue on a steady growth trend on par with the trajectory previously forecast.
- In 2015, conditions will deteriorate for suppliers to the electronic and digital sectors of the market to a level slightly below the recent trend. However growth will then accelerate in 2016 and 2017 and return to a normal trend on par with the outlook from last quarter.
- North American digital signage advertising revenue is forecast to grow nearly 11.6% in 2015 before accelerating to 15.3 percent growth in 2016, surpassing global growth of 11.3 percent next year.
- The end market for static and wayfinding signs should see very favorable conditions in 2015 with growth cooling in 2016 and 2017.
The report, compiled by IHS and Vandiver Associates, analyzes each segment of the market upstream and downstream to allow users to stay current with evolving business conditions.
Those interested in learning more about the ISA Sign Industry Quarterly Economic Report and what it shows for 2015 and 2016 can participate in a free webinar hosted by IHS at 2 p.m. ET October 15. Learn more at www.signs.org/webinars.
The report is free for ISA, ISA Affiliated Association and NASSD members. Non-members may purchase it for $1,000 per forecast. This research can be accessed at www.signs.org/quarterlyreport.
