OSI Creative, a leading provider of global supply chain managed solutions for point-of-
purchase (POP) displays, consumer product packaging and branded merchandise programs, announced the retirement of Joe Baksha as President and CEO, effective March 31, 2019. He will be succeeded by John Kellogg, Chief Operating Officer of OSI.
Baksha has 35 years of experience in executive positions with companies providing supply chain management solutions for displays, promotions, consumer products, printing and packaging. He joined OSI as President and CEO in 2010. Under his leadership, OSI has grown at a compound average growth rate of 20% over the past nine years and has expanded from its Irvine, Calif. base to include expanded operations in Chicago, Memphis and New York, plus worldwide execution capabilities in Europe, South America and Asia. His knowledge of the industry and expertise in business development, marketing, sales, human resources and operations has driven the company’s growth trajectory, both organically and through mergers and acquisitions.
John Kellogg, Chief Operating Officer of OSI, said, “Joe has done an amazing job of leading the company. He has positioned OSI to move to the next level through global expansion and product extensions. Building on this strong foundation, we will continue to focus on our customers’ brand execution by providing the most comprehensive and differentiated offerings in the market.”
“Under Joe’s leadership, OSI has quadrupled sales over the past 10 years. He has built a creative and dedicated team that achieves strong results. Joe is a visionary and business strategist. His ability to anticipate evolving client needs and meet them through new products, innovative technology and creative techniques has had a key role in our growth. OSI has a very bright future. John Kellogg has exactly the right combination of operations expertise, leadership skills and vision to continue to delight our current customers, execute on our aggressive growth strategy, expand our global customer base and develop new industry-leading products that drive consumer engagement,” said Greg Belzberg, Chairman and CEO of Westminster Capital, the parent company of OSI Creative. “We wish Joe all the best in his retirement.”
Prior to joining OSI, Baksha served as CEO of Outlook Group Corp., a public company that provided supply chain management solutions for printing, packaging and direct mail. He took the company from an operating loss and positioned it for a highly profitable sale that resulted in privatizing the company. His career also includes positions as Executive Vice President and COO of U.S. Music Corporation and Allusuisse Flexible Packaging, where his expertise in driving growth in market share, revenue and profitability led to noteworthy successes at both companies. He began his career in the printing industry at the age of 12, working at his father’s Chicago-based printing company.
Baksha holds a bachelor of science in business administration degree in operations management from Excelsior College in Albany, NY. He is an active community leader and has served on the boards of several community, charity and business organizations.
John Kellogg joined OSI Creative as Chief Operating Officer in October 2018. He brings to OSI 28 years of experience in the printing, packaging, distribution and display industries, with companies ranging from the Fortune 50 to entrepreneurial start-ups. He has extensive experience in building effective teams, differentiating product offerings, creating rapid and scalable growth, private equity, and mergers and acquisitions.
Prior to joining OSI, Kellogg served as Chief Marketing Officer at Saxco International following the purchase of Square Peg Packaging and Printing, which Kellogg co-founded in 2007. As President and CEO of Square Peg, Kellogg assembled a team of industry-leading marketers that re-invented the way consumer brands were executed. His career includes the successful leadership of divisions within both International Paper and RR Donnelley.
