Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., announced that Lasting Image Recognition. Branding. Solutions. (Lasting Image), an all-encompassing print solutions provider, has installed the Canon imagePRESS C10000VP and Canon imagePRESS C800 Color Digital Presses to help its company advance forward into the future of print.
Originally founded as an advertising organization in 1990, Lasting Image continues to provide its dynamic customer base with many options to help them grow sales and cut costs – regardless of the industry. Embracing its motto by continuously finding ways to enhance its own recognition, brand, and online solutions portfolio, Lasting Image’s mission is to provide new ideas and innovation that help its customers grow their organizations and bring their messages to life.
Adapting to the ever-changing print landscape, Lasting Image shifted much of its business focus to its print division when it was formed just over four years ago. The division was developed after the company recognized a growing need to offer both new and existing customers a more sophisticated way of managing their output-related costs. Combining its advertising and marketing offerings with a mission to offer versatile printing solutions focused on increasing customers’ profits, Lasting Image sought a reliable business collaborator to guide them on this advantageous initiative. Within a year the Pennsylvania-based print provider found Canon Solutions America, which has since introduced the emerging leader to the revolutionary Canon imagePRESS C10000VP and Canon imagePRESS C800 color digital presses.
“We wanted to improve our approach and show just how uniquely printing can target clients and prospects and vastly expand businesses both today and in the future,” said Rick Mann, president of Lasting Image. “With our recent installations and a valued relationship with Canon Solutions America, we are proving to our customers the many ways in which they can cross sell their own clients’ brands in a new, fresh way that Canon’s technology offers.”
Since installing the game-changing imagePRESS C10000VP, Mann and his team noted that the quality and color in their jobs has never been better. Dealing mainly with large industrial accounts, Lasting Image produces significant amounts of high-end literature for its customers, relying on consistency and color in its output technology. Delivering offset-like, vibrant, and stable output quality, the Canon imagePRESS C10000VP has transformed the way Lasting Image manages its print operations.
“Our team used to spend hours perfecting color and waiting for essential components to line up with registration,” says Mann. “Now, with our recent investments, we have a fully streamlined process that results in shorter turnaround times, massive cost savings for our customers, and unprecedented productivity.”
Combining proven imagePRESS features and new print technologies, the Canon imagePRESS C10000VP/C8000VP Color Digital Press was engineered to deliver production printing excellence for the business advantage of its users. Combining this industry-leading press with the Canon imagePRESS C800, which helps deliver advanced levels of print quality, efficiency, and versatility in both commercial and in-house print environments, Lasting Image now has a complementary print fleet – capable of enhanced media and application flexibility – that has redefined both its internal and external business expectations. The mutually beneficial collaboration has also led to new revenue-generating opportunities for both companies.
“Canon Solutions America was the right choice to allow us to advance into the future of print,” added Mann. “But it didn’t stop there – the company was also instrumental in helping us achieve G7 certification, an accomplishment that signifies our pursuit to tie equipment and processes together to develop more accurate color quality and versatile images.”
“Lasting Image continues to prove to both us and their customers that they are committed to embracing the print movement and using the technology to become a real differentiator in the industry,” said Tracie Sokol, vice president, Marketing, Enterprise Services and Solutions, Canon Solutions America. “By working closely with them and our other valued customers, we are given the opportunity to enhance technologies like the imagePRESS Series that can allow companies like Lasting Image to further differentiate themselves as industry leaders.”
