Luminous Neon Art & Sign Systems has helped two Kansas-based businesses install Watchfire digital displays to enhance their brand image and community interactions. The clients—Quantum Credit Union in Wichita and The Clayworks at Disability Supports in Hutchinson—replaced their existing Watchfire signs with new LED models to appeal to a wider audience.
Quantum was originally a credit union for state telephone workers and electrical operators but has since broadened its customer base to include the community. To support that expansion and to reach a more sophisticated audience, the credit union invested in a digital display that measures 10 feet 3 inches by 6 feet 5 inches, with a 6-millimeter pixel pitch.
“Updating our previous digital display with a more advanced and visually attractive Watchfire model has been an incredibly positive experience and reinforces our brand—committed to staying current and connected to the needs of our community,” says Jacob Burrow, Vice President of Quantum Credit Union. “The advanced resolution and programming allow our team to easily maintain brand consistency, highlight organizational and community initiatives and target our messaging to connect with members in our growing community.”
Quantum recently launched a program supporting the Kansas Humane Society, using the Watchfire display to bring this initiative to life with dynamic imagery. “We have a great relationship with the Kansas Humane Society,” says Burrow. “…The Watchfire display is key in spreading awareness and improving our community connections.”
The Clayworks at Disability Supports is a non-profit that provides a range of services to individuals with intellectual and developmental disabilities. Its multi-use building is a place where disabled citizens create artwork they can sell nationally through the on-site gift shop.
Located in a high-traffic area, the organization replaced its existing 10-millimeter display with a 6-millimeter version measuring 4 feet 5 inches by 8 feet 3 inches. The new digital sign promotes its facility as a place that is welcoming and supportive.
“Our mission to create a higher standard of care for people with intellectual disabilities is well represented through the Watchfire display,” says Rick Staab, President and CEO of Disability Supports of the Great Plains.
“The display serves as a real touchstone in the community. We showcase students’ artwork, invite community members to enjoy our amenities and share timely messages that promote local events and organizations,” adds Staab. “We see the Watchfire display as a worthy investment that will continue to benefit the community, the artists, and our mission for years to come.”
Tom Sellers, CEO of Luminous Neon, cites Watchfire’s quality products, customer service and sales support, as the key factors in the company’s nearly 20-year relationship with Watchfire.
