Massachusetts is making a push to attract more visitors to its Boston-area beaches with new multilingual signage. Under this effort, signs in nine different languages will be made and installed at 15 state-owned beaches throughout the city region, The Bay State Banner reports.
Additionally, signs at the beaches will include a QR code that links to helpful water safety information, also available in nine languages.
“As summers get hotter, it is critical for all of our residents and all of our families across the Commonwealth to have access and feel welcome at our waterfronts,” Brian Arrigo, Commissioner of the Massachusetts Department of Conservation and Recreation, told the local news source. “Something as simple as signage goes such a long way towards that.”
This move follows the 2023 “Breaking Barriers” report from the Massachusetts Metropolitan Beaches Commission, which identified multilingual signage as a top recommendation for its beaches. It also marks the start of an inclusivity effort that will eventually include similar greetings and information for visitors at all state-owned waterfronts. This could mean more work for sign shops operating in New England.
