Advertisers are constantly looking for new ways to capture and hold the attention of harried and hurried daily commuters, and nowhere is this more apparent than in New York City’s Penn Station, North America’s busiest transit center. To capitalize on the massive daily audience that passes through the station, CBS Outdoor turned to NanoLumens® to provide a unique solution that can’t be missed.
With more than 300,000 daily commuters, advertisers won’t find a more captivating display solution than the NanoSlim® display that hangs directly over commuters heads as they travel through the Long Island Railroad corridor of the station. The installation marks the first time that a digital advertising display has ever been suspended from the ceiling in Penn Station.
“NanoLumens’ technology is transforming a traditional ‘signage’ industry into a ‘customer engagement’ industry,” said NanoLumens President & CEO Rick Cope said. “No other company has the technology to allow clients to engage their customers in literally every and any type of environment, and our new Penn Station display underscores this ability.”
According to Cope, the ability to place the display in this location was possible because it weighs less than 700 pounds and uses less than one-third of the energy that a comparable LCD, plasma or projection setup would require. With a lifespan of 100,000 hours (more than eleven years running twenty-four hours a day), the NanoSlim display was not only the most eye-catching option but also the most cost-effective. In fact, a lightweight LED display is the only viable option for a hanging display in a brightly lit environment, because LCD and plasma displays are heavy and require immense support structures, and they don’t perform as well in bright situations.
The 4.5-inch-thick, double-sided 126-inch NanoSlim LED display uses NanoLumens’ 4mm pixel pitch technology to deliver bright, crisp, clear images and video on a display that is seamless and bezel-free, making it one of the most potent messaging platforms in Penn Station.
This installation comes on the heels of NanoLumens recent announcement of several large NanoSlim displays being used to provide vivid, long-life video solutions for the new Sao Paulo Metro Line 4 in Brazil.
