The July 2022 issue of Sign Builder Illustrated features stories on business management, wide format graphics, a special section dedicated to women in the sign industry, and more.
By Ashley Bray
Following an exciting inaugural event at the 2019 ISA Sign Expo, Women Leading the Industry (WLI), an initiative launched by the International Sign Association in partnership with SBI, returned to the 2022 ISA International Sign Expo with a session focusing on effective approaches to business communication and leadership development.
The event kicked off with a panel that included...
The Board of Directors of the National Commission for the Certification of Crane Operators (CCO) is pleased to announce the industry leaders who will serve CCO during 2022–2023.
The Board of Directors elected the following individuals to officer positions for one-year terms effective July 1, 2022:
Elected to the office of President is Pete Laux, Kiewit CorporatiNCCCon, Omaha, NE, who has...
Franchise owners drew inspiration and learned new ways to power their success at Camp Signarama, the 2022 national convention of Signarama, the world's leading sign and graphics franchise. More than 230 international attendees gathered for the convention in Atlanta, GA, held simultaneously with the ISA International Sign Expo®, the industry's most comprehensive trade show.
"We couldn't have asked for greater...
Although CCO candidates began taking exams utilizing computers nearly fifteen years ago, CCO is excited to announce its technology initiative to move all written exams to the computer. This initiative not only uses the latest and greatest testing and security technology, but it has several key benefits for candidates and employers.
Benefits include:
Immediate score reporting once exams are complete*
...
A little upfront disclosure: In addition to being editor of Sign Builder Illustrated magazine and avidly following and promoting the art of sign making, there’s another art form medium that I’m also passionate about. You see, I’ve been an avid reader and collector of comic books across many genres for at least forty-five years now.
One of the characters I...
Plese Printing & Marketing, which has been in business for thirty-two years and is independently owned by Kim Plese, has been sold to Spokane natives Christy and Scott Johnson. Christy and Scott have rebranded the business as Minuteman Press – Spokane and are operating out of the same location at 4201 E. Trent Ave.
On the sale of her business,...
When it comes to growth, there are several avenues that sign companies can pursue. They can:
Gain new customers
Increase sales to current customers
Acquire new equipment and opportunities
But where do marketing and advertising fit in? Is there a role for social media? How do you succeed at direct sales? Do you consider e-commerce?
In this fast-moving business management-based webinar...
Quality interior signage tells customers exactly who they’re dealing with.
Imagine, if you will, walking into a business for the first time, maybe a doctor’s office, a dental firm, or a hair stylist. As a new customer, you look for cues about the kind of space you are in, and the quality of work that is to be provided.
Then you...
It is important that you know your value when it comes to the work involved with sign design and that you are upfront with your customers about the process. But what is an hour of conceptual design work worth, and how do you charge appropriately for it? How do you protect your designs from clients shopping them out to...
