Sign Builder Illustrated turns a new leaf in May 2024 with Content Director Christina Green’s first issue. In her introductory column, Green outlines how the team at SBI plans to deliver information of value to sign professionals on the go—through webinars, podcasts, videos and more. In The Industry opens with a Star Wars projection of epic proportions at The Empire...
The American Sign Museum (ASM) in Cincinnati welcomed David Dupee as its new Executive Director earlier this week. A Cincinnati native, Dupee has spent the past decade helping launch and scale mission-driven organizations. As a trained lawyer with a passion for social entrepreneurship, he co-founded Good City Brewing, a Milwaukee craft brewery. Along with Good City, Dupee founded an investment crowdfunding...
A new augmented reality (AR) project called “Augmented History” allows Milwaukee explorers to view faded ghost signs in the Historic Third Ward as if they were painted last week. OnMilwaukee reports that the project, created by local marketing agency Hoffman York, used research, hundreds of historic photos, graphic design and mapping technology to recreate the signage in full color. Sign...
Patti King, a longtime leader at the ISA Affiliated Association level, was presented the Kirk L. Brimley Distinguished Service Award during a special reception at ISA International Sign Expo. King served as executive director of ISA affiliates Arizona Sign Association, Colorado Sign Association, Nevada Sign Association, Utah Sign Association, Northwest Sign Council and Western States Sign Council. She also served...
Sponsored Content: Courtney Ramos-Fincher, President of A.R.K. Ramos, details what sets A.R.K. Ramos apart from the competition, explaining their casting process, family business model and commitment to excellence. https://www.youtube.com/watch?v=K4e5jIUGVmA
Sponsored Content: Alex Marcheschi, Managing Editor at Sign Builder Illustrated, gets the lowdown from Charlie Kelly Jr., Owner and President of Clarke Systems at his booth at ISA. Kelly Jr. details the pathway to becoming one of their partners, their design capabilities, his outlook on the market and more.  https://youtu.be/nXsc2_h7XVc
Sponsored Content: Alex Marcheschi, Managing Editor for Sign Builder Illustrated, sits down for an interview with Blake and Bryan Vincent, the brothers who own Principal Sloan. The Vincent brothers discuss growth by acquisition, the future of the market, and what drives their team to serve the industry, among other things. https://youtu.be/svTERuq5tRA
Christina Green
Sign Builder Illustrated welcomes Christina Green as the new Content Director for the brand’s print and digital media. In this newly created role, Green will lead all content initiatives of the Sign Builder Illustrated portfolio, including the monthly magazine, website, newsletters, social media, events and special projects. She previously worked as Managing Editor of Signs of the Times, a competing...
Over the past 25 years, I've had the privilege of starting a couple of successful sign shops. While I'm grateful for these experiences and proud of my work, I must admit that I did let the stress get to me. As the business grew, so did my stress levels, and I found myself drinking every night to just unwind...
So many sign shop owners (and their teams) feel overloaded by the demands of running a busy shop, and that can often lead to burnout. I experienced this running my own shop, and my business suffered as a result. It's important to prioritize a healthy work-life balance that helps take care of yourself, your family and your business. By setting...




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