The January 2025 digital edition of Sign Builder Illustrated is live! Read the magazine to learn how a Connecticut shop makes it happen with a lean team, find out the story behind a successful North Dakota businesswoman, get expert HDU signage tips and more! Read how ISA's David Hickey thinks the Trump administration's policies will affect the signage industry. ...
According to MyBellinghamNow.com, the Federal Department of Transportation has awarded the Washington State Department of Transportation a nearly $7 million grant to update nearly all of the border wait time signs in Whatcom County. Sen. Maria Cantwell said told the publication the current signage across the region is over 20 years old and is becoming decreasingly reliable. In addition to signage,...
A strong visual identity is the core of successful corporate branding. But how do you create a compelling and cohesive visual identity? What makes it recognizable? And will it drive attention to a small business? Most entrepreneurs have these questions in mind as they set out to transform their brand image. I don’t think branding is rocket science; but it does...
digital sign content
Digital signage is a dynamic, captivating form of signage, but when it comes down to it, the displays are only as good as the content on them. Your customers can have the biggest, brightest display with the best resolution, but if all they’re putting on it is the temperature and time, it doesn’t really matter. As visual professionals, this is...
According to ResearchAndMarkets.com, the global digital signage software market reached a value of nearly $10 billion in 2023, having grown at a compound annual growth rate (CAGR) of 13.64% since 2018. The market is expected to grow from $10 billion in 2023 to $18.9 billion in 2028 at a rate of 13.47%. The market is then expected to grow...
There’s an ongoing battle between designers and sales representatives, which is predictable considering designers like to have more time with projects and sales reps need everything now. This can create much tension between these departments. However if we keep the main objectives for these groups in focus, it will be easier to maintain a relationship that is less resistant. These two...
T5 Tube Bulbs
LED lighting has been in the sign market for years, and it has grown to be the leading choice for illumination in our industry. We take a look at how the LED market is currently doing, and where it is projected to go. Check out these five facts and statistics to learn more about this popular form of lighting. 1. The...
Fiddleheads
This post originally ran on signshop.com in 2021. “Coffee-Eats-Goodtimes.” This feel-good, welcoming sentiment also happens to be the branding slogan for Fiddleheads Coffee Co., a family-owned specialty coffee company with multiple cafés and artisan bakeries located across the state of Wisconsin. Their slogan showcases what they offer as well as what they’re passionate about—great-quality coffee, tasty baked goods, delicious entrees, friendly...
Direct Mail
When we think of the evolving technological landscape available, some people are quick to count out key mediums like print. However contrary to popular belief, Americans have proven the value and necessity for print, claiming it still has skin in the game and is often times preferred to newer mediums. Despite the ongoing flow of communication and readily available information...
Gateway Arches
This post originally ran on signshop.com in 2020. The City of Las Vegas illuminated its new, eighty-foot-tall Gateway Arches spanning Las Vegas Boulevard between St. Louis and Bob Stupak avenues at the base of The STRAT Hotel, Casino & SkyPod on the evening of Wednesday, November 18, 2020. Conceived and designed by Selbert Perkins Design and fabricated and installed by...




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