If an illuminated sign can’t be bright enough to be effectively seen at night, why bother using it at all?
This isn’t some philosophy question, but a very real challenge for the sign and graphics industry, especially when faced with arbitrary regulations.
This happened recently in California when the state’s powerful Energy Commission (CEC) proposed language that would require all signs...
We believe that you hire for attitude and you train for success.” That’s the philosophy espoused by Pete Rappoccio, owner and founder of Sign Pro, a full-service sign company based in Plantsville, Connecticut. Sign Pro believes those attributes are the foundation that sign shops should be focusing on when it comes to bringing on the best candidates to their...
Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance.
Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an Internet search? Possibly someone mentioned...
In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis.
If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these five areas: Capacity, Capital, Character, Collateral, and Conditions.
Let’s take a closer look at these five Cs.
1. Capacity
In rating a business’s...
I recently asked a friend how often, during her career, she had been complimented or recognized for her work. Her response? “Not often enough.”
Unfortunately, that is true for most employees. I wonder why that is. I have some ideas that I’ll share with you here.
The first is denial. Most managers and supervisors think, “I pay Charlie a lot of...
Join us on November 7, 2024 at 2:00 pm ET for this webinar.
Imagine growing overnight from no installers and no aerial trucks to five installers and two trucks.
That’s what happened when FASTSIGNS of Bloomington, Indiana, purchased Hi-Rise Sign & Lighting Solutions. Suddenly, Mike Richardson found himself knee-deep in the installation and service business. Fortunately, Jeff Arbuckle, the former owner...
A restaurant’s brand is no longer only about food. According to a Deloitte study titled “Through Guests’ Eyes,” restaurant companies that are able to pull ahead of the pack are the ones that have committed to innovation in customer experience—changes that go beyond good service and focus on establishing connections with guests.
The creators of FR8yard had all of this...
Though every market has its own nuances, advantages, and challenges, it is good, strong business strategy and research that are at the very core of running a successful sublimation business. Sawgrass Education Manager Jimmy Lamb offers some advice to help product decorators build effective strategies to generate sales in just about any target market.
“If you think about it, you’re...
“I can’t believe this is my shop!”
There are many well-run sign shops around the world, but most of the small ones (ten to fifteen employees) that I’ve had the pleasure of visiting have a lot of work to do behind the scenes, before they are operationally efficient enough to deliver dependable results to customers and reliable profits to their...
One of the most profound advertising mediums nowadays is the vehicle. Because of its mobility, a vehicle provides an excellent means of getting a company’s name, product, or event all the attention it deserves.
One of the more impactful methods of transportation advertising is vehicle wrapping, which integrates mobile advertising, promotions, and event marketing to deliver high-impact and precisely targeted...
