Thomas G. DolanAccording to Mike Freeborg, sales/marketing director for YESCO Electronics in Logan, Utah, one of the worst things that can happen to a sign shop is to sell an electronic sign and have it disappoint your customer’s expectations.It’s not that Freeborg isn’t a believer in electronic message centers (EMCs). In fact, he’s been in the sign business for...
Jim HingstI never was able to see the value of the molding and casting process—that is, until I recently visited Chicago artist Chris Maylone at his studio on the city’s upscale North Side. He had just taken an order to produce twenty-five hand-carved Christmas trees for a retailer. Carving just one would involve tedious detail; carving twenty-five of the...
Lori ShridhareIn an economy where customers want to ensure their dollars go a long way, options for affordable signage allow all businesses—large and small—to add this necessary component to their advertising strategy. While a corporation or chain might prefer an electric sign, “mom & pop” businesses might choose a classic carved sign made of wood or, more often these...
Bruce AmaroThe recently renamed 67,246-seat EverBank Field, home stadium to the NFL's Jacksonville Jaguars of Jacksonville, Florida, received a new vinyl face identity and logo name trim just in time before its Monday Night Football game this past October 18 against the Tennessee Titans. Like the old high school football cheer—”They want to know who we are, so we...
Mutoh and Arlon stole the spotlight for the third year in a row at the FESPA/Graphics of the Americas tradeshow. Daily car wrap, printing, and cutting demonstrations proved to be a leading event at the show. FESPA/Americas was held at the Orange County Convention Center in Orlando, Florida from February 24-26. Car Wraps were printed using Mutoh’s ValueJet 1614-64”,...
Ashley Bray
It was a change of pace for Phoenixville Hospital recently, as it wasn’t a patient that needed patching up—it was the signage. In order to stay current in today’s competitive environment, this Pennsylvania hospital was in need of a fresh, updated appearance.
Elmark Graphics was up for the challenge when the hospital’s marketing department brought them in on the...
Endicott Research Group, Inc. (ERG), a manufacturer of CCFL inverters and LED drivers for backlit LCD applications, has updated its online cross-reference guides to make finding the best inverter/driver solution for backlit LCDs even easier. These new tools at www.ergpower.com allow a design engineer or purchasing agent to quickly match an OEM LCD panel with just the right inverter/driver...
Vastex International of Allentown, Pennsylvania has expanded its curriculum to include nine screen printing classes taught by six industry professionals, it was announced by Mark Vasilantone, president of the company. The one- to five-day courses are offered through the “Vastex University” arm of the company, and are designed to help screen printers improve any or all aspects of their...
When furniture company Funkids wanted to update its traditional range of children's bedroom furniture to make it more attractive and appealing, the sign company Extrema Publicidad in Mexico turned to its Inca Eagle H printer for the solution. Extrema printed directly onto MDF and HDF to produce the range of colourful, themed designs. Several processes were involved from digitally...
