We are living in an age of heightened technological engagement. No matter where you go – the grocery store, an entertainment venue and even work – you will find that digital displays are often incorporated to capture attention.
Significant advancements in display technology in recent years have caused a major shift in how consumers interact with content. Digital signage is evolving from static images and moving video to more interactive, immersive experiences that enable better connections between brands and their customers.
AV integrators, technology professionals and creative visionaries have been the driving forces behind the increased demand for flexible, display solutions that can be used across a wide range of environments, including immersive spaces, corporate lobbies and visitor centers, retail, and more. Projection has evolved into an ideal solution for adding visually compelling content to ordinary surfaces and objects. Unlike flat panels or other signage solutions, projection can turn virtually any object or surface into a working canvas without taking away from important architecture or valuable space.
Today’s projectors are built to easily add layers of dynamic content on almost anything, empowering end users to create experiences that evoke emotions and drive action. Projector technology continues to thrive as a powerful tool for enhanced branding, communication and customer engagement for businesses seeking more creative ways to connect with their audiences.
Following are some of the applications that are seeing the positive impact of projection technology advancements.
- Making Retail Memorable: Companies like Glass-Media are a driving force in shifting retail experiences with the integration of display technology. From larger-than-life video walls that draw in crowds to smaller effects like dynamic shelf talkers, product callouts, visual merchandising, or elements of spatial design, projectors can transform retail spaces into memorable destinations. Implementing individualized applications, projectors are a driving force behind creating more personalized shopping experiences to captivate customers and drive sales.
- Creating Immersive Experiences: Installations are becoming more sophisticated and demanding as we continue to see immersive experiences pop up around the globe. Digital signage plays a pivotal role in creating immersive experiences, blending cutting-edge technology with engaging content to transform spaces and impact how audiences interact with their surroundings. From transforming entire casinos to creating positive distractions in children’s hospitals, projection technology is critical in the rapid adoption of these unique experiences, providing possibilities and experiences that traditional flat panels cannot achieve.
- Captivating Employees: Employers are bringing people back to offices and with that, looking for new ways to engage and excite teams to be there and promote collaboration. Projectors are a cost-effective way to create large and bright displays to elevate meeting rooms, common areas and other corporate spaces to help reconnect employees to their everyday office spaces. By leveraging today’s creative content management apps and projection tools, managers can customize office and lobby displays beyond the typical 16:9 aspect frame of a flat panel display. A regular rotation of vibrant, colorful displays can breathe new life into lobby décor with the option to project on available white walls from floor to ceiling.
As the media landscape and ways in which consumers engage with content evolves, projector technology continues to advance. Providing greater flexibility in installations, expanded connectivity options, brighter, clearer visuals, and enhanced content management and blending features, today’s projector technology is keeping pace with these changes to ensure long-term relevance.
Short Author Bio
Ramzi Shakra is the senior product manager for the commercial high brightness projector line at Epson America, Inc. With over 15 years of experience, Shakra brings strong technical knowledge and key insight into technology-centered industries and enjoys collaborating with like-minded creative individuals to bring exciting and highly functional products to the market.
