Print Service Providers (PSPs) looking for new growth opportunities can take two paths. They can augment their current offerings by adding new printing applications, such as wide format, packaging, or labeling. The second path combines print offerings with digital media to give clients a wide portfolio of solutions for marketing in the digital age. To learn which path is best, PSPs will want to attend the Graph Expo 2014 seminar “How to REINVENT Your Company as a Digital Age Player” conducted by Rosemarie Monaco, founder of Group M Public Relations & Cross-Media Marketing.
“How to REINVENT Your Company as a Digital Age Player” will provide insight into current marketing trends and how PSPs can tap into the needs of the marketer and print buyer. The seminar is being held at Graph Expo 2014 on Tuesday, September 30 from 2:00 – 3:30 pm.
The reinvention process
There are three main steps that Monaco will explore with seminar attendees.
To begin the reinvention process, printers should first look at their current offerings and assess where they are on the evolutionary chain. They should determine whether this is the right time to “reinvent” themselves and learn what it takes to start the process.
In the second step, printers need to understand their customers so thoroughly that they can really tap into their needs. This is the key to true relationship-building and making this knowledge work for them.
The third step is to consider which products or services that can be added to their repertoire that will allow PSPs to respond to those needs and put their company on the front lines of the digital age.
“In the digital age, marketers are looking beyond print at digital services such as cross-media marketing and e-publishing. This seminar will help print service providers evaluate the available options and decide which path to take. They will learn how to build stronger relationships with clients so they can become more of a trusted marketing advisor than a provider of print,” Monaco said.
During the seminar, attendees will learn the challenges marketers face and what they are looking for. Additionally, they will learn how to:
- analyze the value of their current offerings
- evaluate new media choices and new market opportunities
- reinvent a company and position it for growth
- approach the business from a marketing perspective as opposed to sales
- transition from “printer” to “partner”
To register for the event and for more information, click here or visit www.graphexpo.com and click on the “Sessions & Events” tab at the top of the page.
