SA International has launched the International Sign & Printmakers Guild, a member-led organization designed to help sign and print providers grow their businesses and reduce costs. Membership is currently free to any sign shop or print provider.
“Forming the International Sign and Printmakers Guild is all about expanding the universe of sign and wide format business,” says Mark Blundell, CEO & chairman of SAi. “Many of our customers are sign and print providers who continue to face the challenge of bringing in business and maintaining healthy profits in this difficult business environment. Due to generous industry sponsorships, the Guild can directly reduce members’ operating expenses. More importantly, SAi and the Guild will solicit and provide new customers to Guild members.”
SAi intends to spend $3 million on Internet advertising over the next few years to attract customers from the public at large who have sign and print needs. These customers will then be referred directly to Guild members who will be charged a modest fee for referrals.
Key to driving new business to Guild members, SAi is dedicating www.sign.com as a central place for the sign-and-print buying public to quickly and easily design and purchase custom signs, banners, posters and similar products. With the slogan of offering, ‘top quality signs, delivered locally’, all jobs ordered through sign.com will be offered to Guild members to produce and deliver the sign or print job to a local customer.
In addition to referrals, the Guild gives members other added-value benefits, including the possibility to create a free Web storefront for their business using sign.com templates and content. By having their own “microsite” branded to their individual businesses, members can leverage the sign.com name and content to market their services directly to prospective customers.
Guild members will also be able to take advantage of a free job approval system, designed to facilitate the occasionally troublesome sign-off and approval stage of customer jobs. The Job Approval System works in conjunction with the Cloud version of SAi Flexi or SAi PhotoPRINT software. Guild members will be able to direct customers to a private, dedicated Web site where they can review, revise, and approve artwork, with an audit trail of the process logged for each job.
The Guild will also maximize group buying power to extend discount advantages to its members, including lower credit card processing fees, less expensive business and health insurance, lower marketing costs, and other meaningful discounts. In addition, Guild sponsors are now offering discounts on certain supplies.
Guild members can also take advantage of a free online network and communicate directly with one another, enabling them to outsource or insource jobs, obtain advice, and enhance their business in numerous ways.
In addition to SA International, initial sponsors of the Guild include: Arlon Graphics, Digital Output, Flora, Image One Impact, Mutoh, SignTracker, and The Bad Wrap.
For further information or to join the Guild go to: http://signprintguild.org.
