This week, Semper International, the leading placement firm for skilled talent in the printing, pre-media and marketing industries, launched its quarterly economic insight report. The current survey shows the industry is also feeling the impact of economic pressures, with company profits, sales and hiring all reporting signs of strain.
Based on this quarter’s data, the inflection point Semper reported last quarter has led into something more negative—with this report revealing survey respondents exploring ways to hedge their economic bets by reducing investments and keeping a hawk’s eye on the bottom line.
Since February 2003, Semper International has provided a quarterly survey offering estimates of trends in the printing and graphics industries. Survey participants include a cross section of large, mid-size and small commercial printers, advertising agencies and media companies; both clients and prospects of Semper International. Participants provide data on revenue and hiring as well as estimated outlooks on future trends. Data is requested from a random sample and are not screened. To preserve confidentiality, individual company information is not part of the tabulation.
“In looking for signs of optimism, I have no doubt we as an industry will continue to weather the storms,” insists Semper CEO and Report author David Regan, “Demand never happens in a straight line—it always flexes up and down based on a myriad of trends and annual cycles. In the last 14+ years that we have been conducting this survey, the one thing I can always consistently rely on is how effectively we meet challenges. Our industry has become much more productive, modern and evolving to whatever the economic climate or other realities have dictated.”
Additional insights revealed in the Semper insight report include:
• The general economy rule concerns among survey participants, with 33 percent reporting it is a primary threat to them right now
• Less than 50 percent of companies expect sales to increase through the end of 2016
• Good news: two-week sales increases almost doubled in this survey – growing to 39 percent of all firms
• 57 percent of firms are currently investing in diversification efforts
• 12 percent will reduce staff headcount this quarter—but nearly 60 percent will hire
To participate in the next survey, and get the insights a week before the public, go to Resources.SemperLLC.com or email [email protected].
