Media Partnership originally appearing in Sign Builder Illustrated‘s August 2024 edition
WHAT is the point of training?
Training is a process of increasing the knowledge and skills relating to a particular role or skill, but it also has wider benefits. The process can include product updates; goals to improve capability, productivity and performance; and ways to enhance positive work behavior.
Everyone at every level can benefit from training, be it a one-off session or as part of an ongoing education program; when we stop learning, we stop growing!
WHY doesn’t everyone do it?
Misconceptions! People sometimes think of training as follows:
- Only for those who are new to the industry and require an introduction and understanding of the fundamental elements of sign and print. False!
- Only necessary for those who need an update or reminder of facts and processes—a refresher course for example—and not applicable to those with experience in the industry. False!
- Just for small businesses, which are not as established or have fewer resources. False!
When the following is true:
- Fact! Training has proven to be beneficial in multiple ways to industry veterans, as well as to those just joining the industry.
- Fact! Training is the gift that keeps on giving. It encourages growth and ongoing development of skills and knowledge.
- Fact! More and more large sign and print companies are adopting company-wide training programs for staff at all levels and gaining multiple benefits across their business as a result.
- Bonus fact! Your ROI will thank you!
“The only thing worse than training your staff and having them leave is not training them and having them stay.” —Henry Ford
HOW does it benefit?
The benefits of training include the opportunity to enhance skillsets, improve knowledge, and keep current with industry patterns and trends. Training also provides the opportunity for peer interaction, sharing of ideas and knowledge, and generally encourages positive interaction.
Training is proven to enhance morale, improve client interactions and promote motivation, which results in business-critical improvements that can positively impact revenue and profitability.
Training is something for everyone at every level—there is always an opportunity to add, enhance or perfect. Never stop learning, never stop growing.
“I think there is a glaring need for training and continuing education in the sign industry. I wanted to make sure Eastern Metal Supply can use Make It Happen and their ‘bootcamp’ seminar to help us educate our employees and our customers in the ever-changing world of sign fabrication and sales.” —Scott Hassler, Sign Industry Market Manager, Eastern Metal Supply
Make It Happen Training Bootcamps
Exclusive to the sign and print industry, the Make It Happen Signage Academy Bootcamps are specifically designed to encompass the benefits of training in relation to products, service and selling!
Three industry-specific training bootcamps are available for all levels of experience. These bootcamps focus on signage, illuminated signs and selling and are designed around the products and processes relevant to your sign and print business.
If you want to be in the know and see your business grow, sign up for a Make It Happen Bootcamp and be the difference!
“As a family-owned business, we acknowledge the need for training in the sign industry. Glantz was happy to support Wendy and the Make It Happen initiative and we encourage this opportunity to help both large and small business owners.” —Davey Glantz, Principal, Glantz Sign & Graphics Supplies
August 15
Illuminated & Frontline Bootcamp
Glantz Sign and Graphics Supplies
Edison, New Jersey
September 16
On the Frontline Bootcamp
Ivy Tech Community College
Jeffersonville, Indiana
September 17
The Signage Bootcamp
Ivy Tech Community College
Jeffersonville, Indiana
October 10
Illuminated & Frontline Bootcamp
Glantz Sign and Graphics Supplies
Pittsburgh
