Sign Research Foundation Explores Role Signage Plays in Smart Cities in New Publication

New insights from the Sign Research Foundation (SRF) will help communities prepare for emerging technologies that will shape signage and wayfinding. The research also provides best practices for data collection and transparency, particularly as signs evolve from providing information to aggregating and gathering it.

Smart Signage and Smart Cities: Regulating New Tech explores the potential use of digital signs as hosts for embedded 5G cells, helping communities expand the availability of this powerful technology while blending seamlessly into the streetscape.

Smart signs will incorporate technology that could be used to update users’ smart devices with information. But it could create new challenges for communities by raising new regulatory and privacy concerns. The document includes guidance for communities integrating smart technologies with their sign ordinances.

The research report is available for $29.99 and a related executive summary is available for $14.99. Find both at SignResearch.org/Smart-Cities.

The Sign Research Foundation is the only research organization advancing the science, technology, design, placement and regulation of signs. A proven resource for education, research and philanthropy, our work contributes to more livable cities, thriving businesses and vibrant and effective sign strategies. We facilitate dialogue with architects, urban planners, developers and other constituencies to build stronger, safer and more successful communities. The Sign Research Foundation is a 501c3 tax-exempt organization and all donations may qualify as a charitable deduction for federal income tax purposes.