A new Inwindow Outdoor ad has taken flight at the company’s 404 Park Avenue South property in New York City. The campaign features a “Wish for Women” theme sponsored by Alpina’s Restart yogurt in which women are asked to tweet their wishes.
The tweets appear on the storefront window. As people approach the screen to read the various messages, they see a mirror image of themselves with butterflies flying around and landing on their shoulders. A photo is taken of the user surrounded by the butterflies, which can then be uploaded to the user’s Facebook page.
The campaign ran for four weeks starting in June.
