SunDance Marketing Solutions of Orlando, Florida is pleased to announce the addition of another Wide Format Printer to their fleet—the HP Scitex FB700. “This printer will really open up creative possibilities for our customers,” says Susanna Toppa, Creative Director of SunDance. “It’s so incredibly versatile.”
A flatbed printer, the HP Scitex FB700 can print on any media, rigid or flexible, up to two-and-a-half-inches-thick. In addition to regular outdoor applications like window graphics, car wraps, banners, and billboards, the HP Scitex FB700 can print on doors, windows, ceiling tiles, tabletops, and so much more, giving businesses unprecedented access to untapped marketing avenues.
With a 6-color process and resolution of 1200×600 dpi for incredibly sharp, vibrant images, the FB700 can also print using white ink. Most known for use in back-lit point-of-purchase displays, white ink printing has other exciting benefits. According to the Specialty Graphic Imaging Association’s SGIA Journal: “[White ink printing] facilitates the use of the print in a day/night mode where it is actively backlit at night but not during daylight hours. This has great appeal to the ecologically sensitive end user by requiring less than half the electricity of standard backlit prints. [The] white-between-color method of printing [also] makes the prints even more interesting by enabling them to be viewed from both sides—doubling the number of potential views in the retail environment.”
“We here at SunDance can’t wait to show our customers what it can do for their advertising campaigns,” says Toppa.
For more information, please visit www.SunDanceUSA.com.
