In April 2021, mental health was a top interest for our readers as well as stories on the economy, new markets, and sign projects and installations.
We’ve compiled a list of our top 6 stories from the month. Make sure you didn’t miss any of these top signage stories!
1. Overall Economy and Sign Industry Both Expected to Grow
The Sign Industry Quarterly Economic Report, produced by IHS Markit for the International Sign Association, shows the overall economy is poised to grow beyond initial projections, leading the sign industry to also see improvement.
2. Attacking the Panic Attack
Editor Jeff Wooten takes a look at stress and mental wellbeing in the workplace in his Editor’s Column.
3. The Rise of Sticker Marketing
Is your sign shop selling stickers or decals? If you’re not, you may want to consider adding it to your offerings as this small product can add up to big profits—especially with millennial customers. Learn about the market in this article.
4. 2020 Alliance Franchise Brands Project of the Year
A recent project that could be considered both “challenging” and “unique” for the exterior
of a Lululemon athletic apparel retail store (titled “Dot Dot Dot…”) earned Signs By Tomorrow – Rockville sign center Grand Prize honors for the “Signs & Graphics” category in the 2020 Alliance Franchise Brands™ Project of the Year.
5. How To: Coping with Stress
April was Stress Awareness Month and with the effects of COVID-19 adding to heavy workloads, debts, and societal pressures, it’s probable that you and your employees are trying to cope with some extra pandemic stress. This article identifies five crucial points for understanding stress and some evidence-based tips for preventing and coping with stress.
6. Animal Rescue Organization Invests in Vinyl Wrap
Viva Rescue, a 501(C)(3) non-profit animal rescue and sanctuary in the Southern California region, wanted to bring more attention to their efforts and their on-premise programs. A vinyl wrap turned out to be just the right thing.
