To celebrate spring and emphasize a commitment to sustainability, Volkswagen Canada has commissioned a series of branded pollution-eating paint murals.
The first mural at 144 Ossington Avenue in Toronto showcases the work of local artist Ronaldo. The three murals will cover 5,600 square feet of otherwise blank wall space with pollution-eating paint that absorbs carbon dioxide.
“We’ve made significant progress as an organization and it’s become second nature to consider the sustainability and environmental impact of our work for the future of mobility,” says Edgar Estrada, the newly appointed President of Volkswagen Brand, Canada. “These murals serve as a visual and engaging representation of our vision for a greener city and a greener world—where even street art helps to reduce carbon emissions.”
In addition to three commissioned murals, Volkswagen is taking it one step further with a donation of paint to Calgary’s BUMP Festival. This donation will be in the form of pollution-eating paint that will contribute to one of the festival’s large-scale murals in 2024, as part of an accessible and sustainable public art exhibit.
Canadians can view Volkswagen’s second and third murals at 1149 Queen Street West across from the Drake Hotel in Toronto, and at 10025 106 Street NW, southwest of Edmonton’s downtown core, which are both now installed.
