Watchfire Digital Outdoor has created BillboardToday.com, a Web site that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill extra ad space for billboard operators. Advertisers buy ads for short periods of time, much like newspaper ads. It’s a convenient way for people to purchase short-term messages for wedding proposals, birthday wishes, short-term retail sales, “For Sale by Owner” properties and other one to three day needs.
The new site will premiere on April 30, 2012 as Watchfire attends the 2012 TAB|OAAA Out of Home Media Conference and Marketing Expo. TAB|OAAA will be held in Miami Beach, Fla. from April 30-May 2, 2012. Watchfire will be exhibiting in Booths 45 and 46.
The site is exclusively for Watchfire digital billboard operators and is the only program of its kind in the industry. “We realized a site like this can help our customers fill empty ad space and do it at a premium rate,” said Darrin Friskney, Watchfire Digital Outdoor’s Vice President of Sales.
The site not only provides ad space to individuals who may want to buy as little as a single day of advertising on a billboard, it increases revenue for Watchfire’s billboard operators who have extra ad space available.
Neil Bell, National Sales & Marketing Consultant said, “Our billboard operators have been approached to post personal messages like, ‘Welcome Home, Soldiers’ or ‘Happy Birthday’, and until now they didn’t have a convenient mechanism to sell, create and schedule the ad without disrupting their day-to-day business. We think Watchfire’s BillboardToday.com might help our customers add thousands of dollars to their bottom line annually. And all they really need to do is sign-up!”
In response to the demand for a simple way to display personal and short-term messages, the process includes letting advertisers create a message, schedule it on a local billboard in their area and purchase the ad online. The Watchfire operator simply approves messages, and then the ads are displayed. “The website is a portal for advertisers to find and purchase the space as well as create what they want on the board,” said Bell.
To inquire about utilizing BillboardToday.com on a Watchfire digital billboard, the digital billboard operator should visit www.BillboardToday.com/operator.
About Watchfire Digital Outdoor
Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire, which has been manufacturing outdoor electric signs since 1932. Watchfire has been manufacturing LED signs since 1996 and has more than 40,000 outdoor LED signs and billboards in daily operation throughout North America.
Headquartered in Danville, Illinois, Watchfire Digital Outdoor has more customers than any other digital billboard manufacturer. For more information, visit www.watchfiredigitaloutdoor.com.
