AJ Sign Company in Burnt Hills, New York, is the Grand Prize winner of the 2022 Watchfire LED Sign Awards. Watchfire recognized the company for their contributions to the sign industry for their outdoor sign for Chas G. Burch Supply Co in Schenectady, New York.
In its eighth year, the Watchfire sign awards recognize Watchfire dealer partners who best showcase the capabilities of outdoor digital advertising. Founded in 2014, the annual awards recognize on-premise signs installed in 2022 that display excellence in design, legibility of digital messages, and advertising effectiveness.
The winning sign at Chas G. Burch Supply Co. is an imposing seventeen-foot-high, double-face monument sign on a stone base featuring a four-by-eight-foot 8mm LED Watchfire display. The sign has increased visibility for the business on a busy road and allows the company to display seasonal sales and showcase products available from the kitchen and bath supplier.
“This has been another impressive year for the awards program, with more than 150 entries and 14 Gold Level winners,” said David Warns, Watchfire’s vice president of On Premise Sales. “We are blown away by the creativity and quality of our dealers’ digital sign installations and are proud to work with the most talented sign companies out there.
“Congratulations to AJ Sign Company and all of the 2022 winners.”
—Jeff Wooten
