Joe and Liz welcome Lori Anderson, President and CEO of the International Sign Association (ISA). Lori shares her inspiring journey from music teacher to leading one of the most influential associations in the sign industry.
Join us as we explore:
-Lori’s passion for the sign industry and the importance of removing “just” from how businesses define themselves.
-How ISA advocates for sign companies, improves sign code education, and fosters inclusivity in the workplace.
-Why associations are critical for growth, networking, and staying ahead of industry trends.
-The exciting future of the sign industry: new technology, workforce training, and trends like AI, 3D printing, and wraps.
Resources Mentioned: Learn more about ISA: signs.org
Check out the Sign Research Foundation: signresearch.org
TIMESTAMPS
00:00 – Intro
03:29 – Lori’s Background
05:48 – Winning Executive of the Year
10:02 – Passion for the Sign Industry
13:26 – Helping Competitors Thrive
18:44 – Women in Leadership
22:35 – ISA’s Mission & Impact
30:03 – Why Join ISA?
33:16 – Sign Codes & Advocacy
39:21 – Education & Training
50:25 – Workforce Challenges
55:50 – Industry Trends
1:02:00 – Partnerships & Growth
1:05:38 – Potential Tariffs
1:08:48 – Final Thoughts
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