In the latest episode of the “Behind the Signs” podcast, Sign Builder Illustrated contributing writer and Sign Tracker founder Joe Arenella talks with Evan Zebley, the face behind Minuteman Press, and finds out how his story-driven videos are creating a sense of loyalty and community for his sign shop—as well as the impact this storytelling has had on building brand and customer connection.
The best way to attract more and better customers is to be passionate about your own story, and Joe and Evan discuss some great examples of how you can share storytelling to your community.
No one tells the story of your sign better than you so be sure to check out this informative “Behind the Signs” episode now!
