Tag: jim hingst
How To: Define Your Unique Selling Proposition
Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your...
Funding Your Business: The Plan
If you decide to go to your bank and secure a business loan, you need preparation. To plead your case, you need to prepare...
Purchasing New Equipment: Buy or Lease
By Jim Hingst
When acquiring new equipment, such as a wide format printer or a service truck, one of your key decisions is whether to...
Crafting Your Digital Identity
One of the core initiatives of today’s marketing plan is content marketing. If you are unfamiliar with the term, content marketing is a form...
Selling to Your Audience
In developing a sales strategy, one size does not fit all. You must customize your strategy to the specific requirements of the account because...
